[objclxt]

> Is "musicians who don't even know the genre they'll use professionally yet" a valid market in the first place?

That's not really Teenage Engineering's primary market, in the same way Rolex's primary market isn't "people who need to tell the time". Both T.E and Rolex products do their jobs really well, but the people buying them are buying more for the aesthetic than the function.

Teenage Engineering are primarily a design boutique, although musicians do use their products their main audience are collectors / audiophiles / graphic designers going through a mid-life crisis.

[vundercind]

I think their main market is people who definitely won’t use the product they can convince to think “I will definitely use this product”.

(This one came pretty close to getting me)

[SonOfLilit]

I own an OP-1, I regularly take it on flights then never use it...

[gffrd]

> people who definitely won’t use the product they can convince to think “I will definitely use this product”.

Not unlike the iPad market.

[zamadatix]

There are two big sides to the iPad market, the "spend more than >$1000 for a designer/pro tool" side and the "it's just a good <$500 tablet" side. The latter probably gets 5x-10x the amount of use per purchase, especially by younger audiences.