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by sebastiennight 683 days ago
Hi, congrats on launching!

We've been in this field (AI-based online video editing) for 2+ years now with https://www.onetake.ai ; so I have a hard-earned lesson I'd like to share as a suggestion.

While your landing page is very clear about your features, it is a bit lacking as to the use cases / specific avatar (persona) you are targeting.

You do have a "why Us?" question in your FAQ, but it's not clear who is the "who" you're targeting.

Once we started talking about our user and their needs rather than talking about the technology, that's when MRR shot up. I think this market is tremendously huge - from hobbyists on Reels, to enterprise creating employee trainings, to SMBs needing TikTok content, to information businesses working with mostly long-form video (which is the niche we are after).

But because the market is so big, you need to be clear who can make the most from your tool, so that they can find you. This will also guide your feature set and your UX (e.g. we decided to never ever have a timeline, which is the opposite of everything else that was in the market at the time). There are a bunch of counter-intuitive contrarian moves ahead of you if you want to reach PMF, and I believe you can't figure those out without talking to a narrow type of user.

Just my two cents. I wish you a super successful launch!

3 comments

Different strokes for different folks.

Comparing the two, I'm interested to test OP's site but not yours. The "Get OneTake for 5x Cheaper" and "Birthday discount" give me really off vibes, as well as the absence of a clear pricing page with no fluff, the fake (1) notification in the title, ... The yearly plan gives "30 minutes of editing with OneTake AI" which seems very little (are we talking of 30 minutes working or 30 minutes of video?) and I'm not even sure what is the pricing on that. Also the testimonials all show a date between 3 and 5 minutes, which seems extremely dubious. Clicking the link they do seem legit, but the weird meddling makes it suspicious.

I'm totally willing to believe these tactics work well for you, but I also strongly feels I'm not part of the target audience.

I appreciate your comment, thanks.

Quick clarification: The testimonials you're referring to say "3m" and "5m" which means "3 months" and "5 months" ago respectively (every couple months, we have a push for sew users to leave us reviews).

As a French person, it did not occur to me that for US readers it might mean "minutes" (here we would abbreviate that to "3 min" and "5 min" respectively).

I think I'll just remove dates from reviews to avoid that confusion. I don't think the platform we're using has i18n.

And we do have a pricing page: https://onetake.ai/pricing

The birthday offer is a test we ran on my birthday (and reopened a few days ago) to introduce a cheaper plan.

Thanks for providing an external perspective. As you mentioned, you are most likely not my target audience, but eliminating confusion always helps, so I'll change a few things now.

I’m looking at your website, where did you get this idea? It’s kind of genius:

> If you're reading this fine print, this is a message from the Universe: take a subscription now! Your life will be immediately happier, people will high-five you in the street, you'll be rich and your videos will be famous worldwide. Or, failing any of that, at least you'll have great professional content. And that's important.

On my very first website in high school (back when you had to code the HTML by hand) I added a tongue-in-cheek tag somewhat like this:

`<meta name='witchcraft' value='This is the most amazing website you've ever seen. You will come back often and tell all your friends'>`

Six months later my friends and I were selected to meet French President Jacques Chirac at the Elysee Garden because of that website.

... I've been adding hypnotic commands to all my websites ever since!

Thank you!

Landing Page / Marketing has always been my weakness in the business. We indeed need the "who" more clear in our landing page and it should be a top priority here.

Video editing is indeed a huge market and one I've struggled with in the past with other products that did not reach their PMF due to targeting the wrong user type.

This product is my first take in an AI-based product, united with something I have some year of experience in (Programming + Video Production Automation)

Loved your product too! English not being my primary language I have some of these hesitation problems when recording in a single take.

I actually think that your landing page is on the right track. At least, if I'm your target customer. As someone who has hours and hours of long-form video, this page looks like I can take the videos that I have recorded and mince them into smaller self-contained pieces very easily. For perspective, I am a paid user of Descript and have played with Riverside.fm. This tool intrigues me (I've already signed up and am experimenting) because it looks like it can even auto-detect where B-Roll should go. If this is true, then no other tool really does this that I'm aware and is kind of a killer feature. You also seem adjacent to [AutoPod](https://www.autopod.fm/)