But the thing is Roku has far less data on me than Google. They might have viewing history or whatever, but it's not tied to my entire identity on the web the way Google can do that. So not it's not as creepy or worse than Google, not by a long shot.
> But the thing is Roku has far less data on me than Google
Do they? They have your IP address, most likely email, user IDs for various streaming platforms, your location... All of that for sale to anyone that will pay Roku for it.
Yes, they do have much less. They do not have two decades of email history, map/location data, photo libraries, advertising profiles on the web, etc...