[candiddevmike]

> But the thing is Roku has far less data on me than Google

Do they? They have your IP address, most likely email, user IDs for various streaming platforms, your location... All of that for sale to anyone that will pay Roku for it.

[nightski]

Yes, they do have much less. They do not have two decades of email history, map/location data, photo libraries, advertising profiles on the web, etc...