[JustinSkycak]

We have a 30-day money back guarantee. I'll copy/paste from the bottom of mathacademy.com:

> 30-Day Money Back Guarantee. We're so confident that Math Academy will help you or your child master advanced math concepts faster than any other method on the planet that if you find it doesn't suit your needs within the first month, we will refund your payment. There are no long term contracts, no additional textbooks to buy, and you may cancel your membership at anytime in the future.

[JustinSkycak]

By the way, I know it sounds like a "new way of learning," but most of the learning-enhancing practice strategies that we use have been known for many decades – it's just that they're not widely known / circulated outside the niche fields of cognitive science & talent development.

If you'd like to know more info about this, I went into depth in a StackExchange answer that blew up on HN a couple months ago: https://news.ycombinator.com/item?id=40348986

[dvfjsdhgfv]

You got it backwards. I'm exactly your customer type - I'm subscribing to Brilliant an several other services, both for myself and members of my family. However, I will not give my CC number to a random company without at least having some 5-minute taste of what it's like to use it. Don't take it personally - it's a general rule that served me well in the last years.

Yes, I know many companies operate in this way - and I perfectly understand their choice.

[Scaevolus]

You might find a 30 day free trial has more sign-ups and conversions, but could entail more support costs ("I forgot to cancel") than the 30-day money back guarantee.

[dvfjsdhgfv]

Many companies use snow white patterns for this. Email one week before: attention, your trial will end soon. Same 3 days before. An SMS message a day before. All with precise instructions and links to one-click unsubscribe/cancel pages.

I admire these companies. They know they have excellent products and the user can get back to them anytime they want. I support them and give them positive reviews. But they are rare - most use the old bag of trick to "increase conversions" whereas they just cause a lot of frustration (and increased support cost).

[JustinSkycak]

Yeah, support is a big source of friction for us right now. The money-back guarantee serves as a filtering mechanism so that we focus on people who evidence some degree of seriousness.

But you're right that a free trial would produce more sign-ups and conversions, potentially enough to offset the additional support costs once we're in a better position to handle them (or once the product is better at preventing the need for them). Definitely something to think about in the future.