Hacker News new | ask | show | jobs
by dvfjsdhgfv 689 days ago
Many companies use snow white patterns for this. Email one week before: attention, your trial will end soon. Same 3 days before. An SMS message a day before. All with precise instructions and links to one-click unsubscribe/cancel pages.

I admire these companies. They know they have excellent products and the user can get back to them anytime they want. I support them and give them positive reviews. But they are rare - most use the old bag of trick to "increase conversions" whereas they just cause a lot of frustration (and increased support cost).