| Professor Michael Rosenfeld at Stanford does research on how heterosexual couples in the US meet ( https://web.stanford.edu/~mrosenfe/ ). In 1940, over 50% met via friends or family. About 36% met at school. In 2021, about 20% met via friends or family. About 10% met at school. Over 50% met online. So the majority of US couples are now meeting via profit-maximizing corporations. He has a 2019 paper on this (and it has only increased since that paper). |
- in 1940, the top 3 were: met through family, met through friends, met in primary school. In that order, but pretty much equal
- From 1940-1980, two of those three (family, primary school) trended sharply downward, as did "met in church", while these trended upward: met through friends, met in bar or restaurant, met as or through coworkers, met in college. "met through friends" was by far the most common circa 1980
- starting in 1995 "met online" sees a sharp rise, and by 2010 it has overtaken them all.
The only other category that was still on the rise after 2010 was "met in a bar or restaurant". Is that really increasingly common? I have a strange feeling that some of those are just people too embarassed to say they met online...
Anyway, my point is there was (perhaps unsurprisingly) already a big shift going on 1940-1980, namely that the immediate family, church, childhood friends became less dominant in people's lives and friends, work, commercially-facilitated interactions (bars and restaurants) became more central. Did we learn anything from that adjustment? Were people in the 80's and 90's talking ad worrying about this the way we're talking today about the way social interactions are replacing the "old" ones?
(also, the values for "met online" on that graph seem to be small but non-zero in the 1980s! I'd like to hear the stories of some of those couples...)