[desumeku]

I seriously find it hard to believe that most people who are computer-savvy enough to use adblockers would choose to live with ads again rather than switch to a virtually identical product that doesn't allow companies to disturb users in the same way (at least for now).

[mozempthrowaway]

The bar for how savvy you have to be to use an ad blocker is a lot lower than it used to be.

There’s 2 different issues here: privacy and user experience. A lot of YT users are probably signed in to YT through their gmail/google account, in which case the ad blocker is not providing them privacy. If you don’t care about privacy and only care about user experience (e.g. not seeing any ads) there will not be an alternative to YT for long that can operate free to the user without showing ads.

Most people will opt for a better content catalog, load times, and device battery life over leaving YT, even the computer savvy.

[pavel_lishin]

> most people who are computer-savvy enough to use adblockers

We're a drop in the ocean, unfortunately.

[dns_snek]

I don't think that's true, otherwise they wouldn't be waging a war against ad blockers.

[manuelmoreale]

Very much this. The fact that an increasing number of sites are fighting against Adblockers means that the % of users running them is non negligible.

It’s hard to find concrete data but I’ve seen everything from 30% up to 70% depending on the type of audience.