[dns_snek]

I don't think that's true, otherwise they wouldn't be waging a war against ad blockers.

[manuelmoreale]

Very much this. The fact that an increasing number of sites are fighting against Adblockers means that the % of users running them is non negligible.

It’s hard to find concrete data but I’ve seen everything from 30% up to 70% depending on the type of audience.