Somehow related, expressions like "next summer", "starting this spring" and such on public global announcements make absolutely nonsense if you are in the southern hemisphere (like a big percentage of the global population)
Maybe you are not aware but while it is summer in the northern hemisphere in the southern hemisphere you have winter (and so on). So, speaking of seasons means exactly the opposite depending on which hemisphere you are.
What's wrong with using a calendar date like may the 1st? I know that there are other calendars too. But is more manageable IMO.
yes, many non US firms do exactly that for international announcements:
- use "second half of ", "begin of", 3 quartal of, etc.
- or a specific month if they want to be more precise
also for western focused announcements they also use "holliday session" as their tends to be a holliday session in most countries in both summer and winter (through their start differs _a lot_, but it tends to just work out if you release early enough)
> use "second half of ", "begin of", 3 quartal of, etc.
And they sometimes use their internal fiscal year, which doesn't align with the calendar year. So sometimes, when they speak of the "fourth quarter" of an year they are talking about the beginning of the next year, or in the opposite direction, they might speak of the "first quarter" of an year but they're talking about the end of the preceding year.
The meteorological dates for "summer" correspond to June 1 to August 31. That straddles 2 quarters and both halves of the year. What are you going to do if a product launch is in July (+- 1 month)? You can't really use Q3 or H2 because neither of them fully captures that 3 month period.
Yes, I neglected to qualify "summer" with "northern hemisphere", but the substance of my comment doesn't meaningfully change with or without it, nor have I denied in other of my comments that "summer" is ambiguous depending on which hemisphere you're in. You're clearly just looking for stuff to nitpick.
I think this one is understandable.