[dathinab]

yes, many non US firms do exactly that for international announcements:

- use "second half of ", "begin of", 3 quartal of, etc.

- or a specific month if they want to be more precise

also for western focused announcements they also use "holliday session" as their tends to be a holliday session in most countries in both summer and winter (through their start differs _a lot_, but it tends to just work out if you release early enough)

[cesarb]

> use "second half of ", "begin of", 3 quartal of, etc.

And they sometimes use their internal fiscal year, which doesn't align with the calendar year. So sometimes, when they speak of the "fourth quarter" of an year they are talking about the beginning of the next year, or in the opposite direction, they might speak of the "first quarter" of an year but they're talking about the end of the preceding year.

[gruez]

The meteorological dates for "summer" correspond to June 1 to August 31. That straddles 2 quarters and both halves of the year. What are you going to do if a product launch is in July (+- 1 month)? You can't really use Q3 or H2 because neither of them fully captures that 3 month period.

[GJim]

> The meteorological dates for "summer" correspond to June 1 to August 31

That is winter in the southern hemisphere.

I'm amazed at the need to have to explain this to a grown adult: https://spaceplace.nasa.gov/seasons/en/

[gruez]

Yes, I neglected to qualify "summer" with "northern hemisphere", but the substance of my comment doesn't meaningfully change with or without it, nor have I denied in other of my comments that "summer" is ambiguous depending on which hemisphere you're in. You're clearly just looking for stuff to nitpick.

[justinclift]

Then use two seasons in the announcement. It's not hard. ;)

[dathinab]

say roughly around July but the we have not yet committed to an exact release month

[gruez]

"roughly around July but the we have not yet committed to an exact release month" sounds way more clunky than "this summer".

[GJim]

> holiday session

Classic example!

In the US, people will normally assume you are talking about Christmas holidays. In Blighty, people will assume summer holidays.