Step 1 - outrageous move
Step 2 - apologize, progressively pull back
Step 3 - people spread word they made it better
Step 4 - stick to still outrageous but comparatively better "middle" move
To really give it any excuse anymore. And so have you. If "Unity" tells you nothing... I'd like that rock, please, I'll need it to survive the incoming 4 years of social media.
Once you start assuming that every apology is fake and in bad faith, the world quickly goes to shit.
I'm not saying its impossible for apologies to be in bad faith, just that if it becomes impossible to apologize and move on after making a mistake, it becomes impossible to do anything productive.
Holding corporations (or anyone) to account requires having some way for them to rectify their past sins.
Otherwise this is just vengence. If you never forgive there is no rational reason for corporations (or anyone) to stop doing whatever objectionable things they are doing, since it would already be a sunk cost.
I've seen enough of:
Step 1 - outrageous move Step 2 - apologize, progressively pull back Step 3 - people spread word they made it better Step 4 - stick to still outrageous but comparatively better "middle" move
To really give it any excuse anymore. And so have you. If "Unity" tells you nothing... I'd like that rock, please, I'll need it to survive the incoming 4 years of social media.