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by Animats
701 days ago
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> "Micropayments are desperately needed" - this is true. Probably not. They've been proposed all the way back to Chaum's DigiCash, but no micropayment system has ever really taken off. Not just crypto schemes. Schemes to put micropayments on your cellular phone bill were a flop. Even 976 numbers never got traction outside of dial-a-porn and have mostly died out. All the enthusiasm for micropayments comes from people who want to collect them. Not from consumers wanting to send them. |
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I don't know exactly what "micropayments" means to people now. I get the impression it's more on the order of a dollar. But DigiCash really wasn't even meant to do large volumes of payments that small. I don't think a system like that has ever really been tried.
It's true that any kind of pay-per-use would be a hard, hard sell, though. Who wants to have to think about whether every click is worth the nickel it's going to cost? But it's also true that people don't like to buy subscriptions. So now we're in advertising hell. Which nobody likes either, to the point where a double digit percentage of users are blocking ads.
I think advertising took off because there was no coordination problem; nobody had to ask the consumer about whether to deploy it. And for larger payments everybody already had credit cards, so there was no onboarding issue.