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by bredren
715 days ago
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How profitable was this behavior and its paid removal? I have always felt that the default display of ads on Lock Screen cheapened the devices—-even the flagship oasis model required an additional purchase to remove the ads. That seemed completely at odds with the premium pricing and marketing. Also, it seemed like there was always some way to call Amazon support and make claims about location or some other detail that would make support disable the ads for free. Are you aware of those requests and manual handling? |
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The ads were profitable enough that customers buying devices without the ads for an extra $20 didn't quite make up for it. When they started selling the smart covers for the Paperwhite (IIRC the covers launched at $50) those made them more profit than they lost from reduced ad interactions on the lockscreen. I never knew the exact number though, and could be remembering wrong on some of that. Obviously I have no idea what the numbers would be today though.
There was a backend service with an endpoint which could un-enroll a device in ads, and I know that some customers were able to get ads disabled by just complaining. You can also, even today, just pay that same $20 for removal after you already have the device (I just checked on my own device here https://www.amazon.com/hz/mycd/digital-console/alldevices, I go into the device and there's a button that says "Remove offers").
Also, I'm not sure I quite agree with the ads being at odds with the premium pricing. I could have easily turned off ads on my personal kindles (using the aforementioned backend services) and I never bothered because I really just don't find them all that intrusive. The lockscreens you get when ads are disabled are also really boring, so I kept the ads. Recently the tradeoff has shifted slightly, with some of the garbage AI covers I've seen, so I'm not positive what decision I'd make if it were still free (to me), but it's still definitely not worth $20 to me.