| The author says they don't believe that a lighter version has been shown to reduce engagement. I, on the other hand, fully believe that. The recommended lite-youtube-embed project page has a demo of both lite and regular players [0], and the lite version takes noticeably longer to start playing the video. Every additional millisecond of load time will reduce engagement, and here the difference is more on the order of hundreds of milliseconds or more. [0] https://paulirish.github.io/lite-youtube-embed/ |
Also, maybe it’s fine if people don’t want to play the video? Personally, I appreciate it when a web page includes a summary, so that I can avoid watching a video. (I prefer not using YouTube for anything other than listening to music or occasionally watching a movie.)
Video can be a useful tool, but consider whose interest it’s in for you to encourage your audience to watch more TV. Is it really serving your users?
Even when I do want to watch a video, it’s selective. One thing I find rather frustrating about YouTube’s redesign (on desktop) is that it devotes so much screen real estate to promoting videos other than the one you’re actually there to watch. I’d prefer fewer distractions.