[cogman10]

> Every additional millisecond of load time will reduce engagement,

I do not believe this. Humans can't tell the difference between 1 and 10ms. I'd love to see the study that actually proves this assertion. I suspect, it's never been done for embedded videos just webpage load time.

But further, we are talking about embedded videos that you have to click to start anyways. Presumably, the person clicking the video has a desire to watch it and thus can stand that the video takes an extra 300ms to load.

[57FkMytWjyFu]

Drummers can discern down to 6ms, this producer states they can barely discern 3ms.

https://music.stackexchange.com/questions/133356/what-is-the...

So from those metrics, it's pretty easy to tell those two divisions apart.