[cornholio]

The question is if that stewardship would be ruined by making it free to play the offline, single player version. More generally, would Starcraft2 and similar titles still would have been made if Blizzard knew it only had 10 years to recoup the costs?

The copyright lobby frames that question in a profoundly toxic way: are there any marginal profits that can still be milked for our IP portfolio? Of course there are, you can milk pennies even from "Steamboat Willie" and Chaplin movies, but that doesn't mean we should have perpetual copyright.

What matters is the first few years where 90% of the profits are made, that's what motivates the creator; motivating the creator enough to create and "promoting the useful arts" are the purpose of copyright, there is no "natural" right to one's ideas and creation. It's a social and political compromise for the good of all.

[piltdownman]

Would Blizzard have made Starcraft 2 at all if they had predicted the paradigm-shift towards microtransactions and cosmetics, with the 'game' itself as a loss-leader? This basically forced their hand to make the game free-to-play 7 years into the initial release cycle.

Indeed, Blizzard developer Jason Hall previously revealed that a single cosmetic skin for your horse in WoW made more money than the entirety of sales from Starcraft 2: Wings of Liberty.

The only reason that Starcraft2 is alive at all is the late-cycle introduction of a co-op mode, with microtransaction gated cosmetics, 'commanders', and commentator voicepacks. The online is all but dead, with almost no moderation and stewardship, and plagued by maphackers at all tiers. Even something as basic as the EU MMR brackets for tier ranking are completely broken for nearly a year.

[reaperman]

FWIW starcraft 2 is free to play, just not “offline”. And only one single player campaign is free, the other 2.5 costs money. Continuing revenue is primarily generated via cosmetic sales.