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by dmix
719 days ago
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Yeah I'm not fully buying a startup lives or dies based on packaging deal of a long-embedded mega corp. Unless his startup was VC funded and was already seriously penetrating enterprise and then couldn't get round C of financing because their 100+ person sales team couldn't make the high growth math make sense. Otherwise usually your value prop can't be closely tied to *relatively* minor accounting decisions in the early days or you're already DOA when facing an entrenched opponent whose team can easily undercut you well beyond generic bundling deals (whether via strong existing relationships, making wider non-standard sweetheart deals that wouldn't be under regulatory scrutiny, and marketing budgets). Don't get me wrong this can harm markets generally, and megacorps should be held to higher scrutiny, but usually it's not that simple. |
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My best guess is that the pandemic is what happened — if this story is true.
The bundling didn’t matter when no one needed a large amount of seats for an in-office workforce.
But during COVID and currently, there was no better pricing than what Microsoft is offering for all the things (ex. Azure + 0365 + GitHub).
The market shifted from Slack, Zoom and <insert anything else here> to Teams for large enterprises when they recognized that no one was coming back into the office.
Source: I bought enterprise software for a Fortune 20 during COVID until I launched my startup.