[jamesshamenski]

The order of keywords having an effect on placement is an odd variable for the App store algo.

Another helpful hack is to rename your company. Instead of Tapstream, an example would be 'Stock Market Data Insight'. Packing in the keywords in a name is great because;

A) it's visible to the viewer in the iOS store list view

B) adds clarity + confidence in the product solution / offering

C) has lots of index weight. Far more than just the keyword field.

[spaghetti]

What's the easiest way to rename your company in the app store?

[benjaminfox]

Renaming your company is a paperwork-intensive process - you need to provide proof to Apple that the new name is registered as a company and owned by you.

Details: https://developer.apple.com/support/ios/account-management.h...

(Giving your app a new name is trivial, on the other hand, and can be done when submitting an update in iTunes Connect.)

[spaghetti]

Thanks for the link. How does company/organization name work when one doesn't have an LLC or anything else "official"? Perhaps one can just use their name.

[joshschreuder]

I believe Apple require you to use your name when you don't have an official company name.