[benjaminfox]

Renaming your company is a paperwork-intensive process - you need to provide proof to Apple that the new name is registered as a company and owned by you.

Details: https://developer.apple.com/support/ios/account-management.h...

(Giving your app a new name is trivial, on the other hand, and can be done when submitting an update in iTunes Connect.)

[spaghetti]

Thanks for the link. How does company/organization name work when one doesn't have an LLC or anything else "official"? Perhaps one can just use their name.

[joshschreuder]

I believe Apple require you to use your name when you don't have an official company name.