> Your assumption is that having a programming layer in a CRM is only for big businesses. But that's not true at all.
I read it to mean that "A programming layer in a CRM is only for those businesses that can afford a programmer", which, TBH, are only big businesses.
Which is why small companies may not be able to afford making Salesforce fir their needs exactly - the cost to hire consultants to come in and panel-beat the system to fit is higher than the cost of continuing with spreadsheets.
> "A programming layer in a CRM is only for those businesses that can afford a programmer", which, TBH, are only big businesses.
That just is not the case. My first job was working as a solo Salesforce admin/dev for a company of < 150 employees and we made extensive and valuable use of the Apex layer.
Your assumptions are inaccurate, and that is leading you to inaccurate conclusions.
Right - presumably the target market are people wanting something other than Excel or Google Sheets, which they likely already use programmatically not just for data entry. Is that right?
I read it to mean that "A programming layer in a CRM is only for those businesses that can afford a programmer", which, TBH, are only big businesses.
Which is why small companies may not be able to afford making Salesforce fir their needs exactly - the cost to hire consultants to come in and panel-beat the system to fit is higher than the cost of continuing with spreadsheets.