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by japhib
736 days ago
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Seems like almost every creative industry (music, video games, art, writing) is having the same issue: Creation & publication tools are getting cheaper & easier to use, which means a lot more people can publish their creative ideas. With such a huge number of choices, discovery is now the issue. IMO discovery of what is truly high quality is still an unsolved problem. Seems like recommendation systems generally just recommend things that are already popular. For someone that has zero following, but an interesting creative product, there's not much they can do. You're kind of relying on either "going viral" or hoping that someone with a lot of followers takes notice of your work and draws other people in. |
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It's frustrating if people don't see that this is almost always a manufactured problem, not some an inevitable outcome of simply having more choices. Platforms want to disable the ability for users to differentiate between organic, self-directed discovery vs advertised or promoted content.
Discovery needs to be just good enough so that users won't leave, and if there's no alternatives in a space, even that doesn't matter. Having poor discoverability directly increases engagement and nevermind that engagement is high because doing simple things is painful, the take-away for your stock-price here will just be that you're explicitly user hostile and no one leaves, so you must have a captive audience.
Every notice how when you're looking for something obscure, you can only find something popular, and when you're looking for something popular, you can only find something obscure? It's not random, it's just the platform working out what profits the company the most.
In the case of streaming content for platforms like spotify/amazon prime, some content is cheaper for them to offer. The perfect user is someone who wants low-royalty or completely unencumbered content, because it's cheaper for the platform to license, but the end-user sees the same number of ads for the same length of time. The average user is also someone who can be tricked into being a perfect customer. Suppose the user is searching for RoboCop, and it is missing from the catalog. Terminator might be a better recc, but why not just offer the user some shitty CyborgCopIII instead, just to cut your costs and bump your profits, just in case the user is a sucker? If the user is not a sucker.. great, they'll type more searches, engagement is up, and platforms win either way.
Think about how much more data FAANG has than say, GoodReads. GoodReads is small enough that people just rank stuff and it works fine, and people curate lists, and you find what you like that way. It's not working because GoodReads has AI super-powers, it's working because they don't sabotage it away from working.