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> Platforms want to disable the ability for users to differentiate between organic, self-directed discovery vs advertised or promoted content.

It's not just that platforms don't want you to know if what they're showing you is an ad or an organic result/recommendation, if they made it easy for people to find what they want then companies wouldn't have to pay them for prominent placement in the first place.

There's still a real problem (that AI will only make worse) with really good things being drowned out by a sea of garbage, but people wanting to act as gatekeepers (and collect tolls) only make the problem worse.