I guess I am showing my age maybe, but 10 seconds for a TV to turn on is insanely long for me and seems even more insane when that is perceived as impressive. Companies love their bloatware.
I should have added "considering". Many of my friends' TVs take 20, 30, sometimes even longer between pressing the "on" button (from standby) and actually showing an image/letting you navigate any menu because whatever "smartness" the TV runs has to do... whatever it needs every time.
I should add on the Panasonic, most of the turning on time is spent switching refresh rate to whatever source it's showing.
I should add on the Panasonic, most of the turning on time is spent switching refresh rate to whatever source it's showing.