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by irq-1 750 days ago
Etsy should charge the sellers fees per sale, and make them post an expensive bond. Then Etsy can ban drop shipping, give instant refunds, pay return postage, and generally hold the creators to high standards.

Etsy should also mandate the inclusion of a scan code in the package, which the customer can use to show they received the shipment but it wasn't as advertised. This would catch people lying about the contents, when the creators take a photo of the item & code in the box (and send it to Etsy before shipping.) Creators taking a photo and then changing the item will be caught because of the number of complaints, and customers can be refunded long after the transactions using the bond.

4 comments

Fun thing about a two sided marketplace. It needs two sides. If you make life hard for sellers then they won't join and then you, by definition, don't have a marketplace.
The point of the article was that Etsy has already established both sides of the marketplace. And that both sides of the marketplace are not equal, as competitors/disruptors are discovering.

To be successful, they need a large consumer base, and a small seller base, who sell high quality goods (which is subjective, but mass drop shipping is certainly not what those consumers are expecting).

Of those, the hardest to attract is a larger consumer base. Sellers will ultimately go where the buyers are.

> To be successful, they need a large consumer base, and a small seller base, who sell high quality goods (which is subjective, but mass drop shipping is certainly not what those consumers are expecting).

The only way a small seller base can support a large consumer base is if it's some form of mass manufacture. That more or less leads to drop shipping as the logical conclusion and optimization.

1stdibs, Grailed and Depop would beg to differ.
True, but I think when creating marketplaces, you want a little bit more friction on the sell side. Sellers undertake risk + labor to bring products to market. In exchange, they are rewarded via profit. Buyers take no risk + labor in exchange for paying that profit. The market exists to match sellers and buyers and provide a forum for price discovery.

Make it too easy to sell but not have equal reduction in price penalty is how you get Etsy's current problem. Removing the dropshipped items will (hopefully) remove race-to-bottom conditions that in turn allow for small time creators to charge higher prices + profits and buyers to regain confidence that they are getting more perceived value despite the non-commodity prices. But so long as the dropshippers exist, that balance gets destroyed.

Fun thing about a two-sided marketplace, it has two sides, and sellers need buyers too. In most cases they need buyers so drastically that they will actually pay for the privilege of access to the buyers!

You can make all these same arguments about eBay, or credit card merchant fees. If you charge the seller more for access to rewards-card customers then they won’t join, right?

There is a point of balance, Amex or Diners Club do struggle for adoption, but the guy with the 3% visa or mastercard is actually hugely desirable even if it does cost an extra % or two to get access to that segment of the marketplace.

Unless your business is so entrenched that people are actively seeking you out, you have to go where the customers are. Even if that means accepting an unfavorable deal.

That’s the whole argument about the App Store, right? Android market is free (if you set up your own store etc). But people want access to the apple customer base, because they’ve got more money and tend to spend more money too. So it’s objectively a worse deal to write android apps even if the terms are more favorable, because the customers are less valuable.

This would be a minor inconvenience for drop shippers but kill small businesses by drowning them in fees and paperwork.

Etsy already charges fees, even just to LIST items, regardless of whether they sell or not.

I've been wanting to sell some of my 3D printed designs, but I'm not paying a buck a piece for a listing that will earn me 5 to 10 bucks if I manage to sell.

> I've been wanting to sell some of my 3D printed designs, but I'm not paying a buck a piece for a listing that will earn me 5 to 10 bucks if I manage to sell.

The listing fee on Etsy is 20¢ ($0.20).

In the UK it's more if I remember correctly, and this is only the basic fee which doesn't offer all the functionalities.
this back and forth between protecting sellers and protecting buyers has been done plenty of times before on eBay. There is really no reason to continue repeating that cycle
the /actual/ etsy creators can't afford an expensive bond.

etsy should vet their sellers, simple as

I have a friend who has an etsy store. He sells some custom woodcuts as well as custom laser etching on cheap chinese cups/mugs/glasses/etc. Where is the line?