[encoderer]

Going after a more profitable segment as your ideal customer makes sense as you learn more but have you talked to people in that niche to learn about their needs? Are you changing your marketing to reach them?

I agree this seems like a tool somebody will use and cancel and then later come back to when they need it again.

also how long are you in this? It takes time to ramp b2b saas

[evganin]

I started this 3 months ago. Now I'm thinking of changing ideal customer profile

[encoderer]

Do you see heavy usage for a bit and then they cancel?

(Are they getting the value and then they are done; or do you still have an issue with pmf and they are not getting the value you are aiming for yet?)

[evganin]

They fully utilize their entire plan and go off to try and use the mail they received.

[meiraleal]

Put a limit of emails per month then, more leads, more expensive.

[evganin]

Do you mean a hard limit that can't be refilled?