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The iPad Pros, though? I'm very curious how much iPad Pros sell. Out of all the products in Apple's lineup, the iPad Pro confuses me the most. You can tell what a PM inside Apple thinks the iPad Pro is for, based on the presentation: super powerful M4 chip! Use Final Cut Pro, or Garageband, or other desktop apps on the go! Etc etc. But in reality, who actually buys them, instead of an iPad Air? Maybe some people with too much money who want the latest gadgets? Ever since they debuted, the general consensus from tech reviewers on the iPad Pro has been "It's an amazing device, but no reason to buy it if you can buy a MacBook or an iPad Air" Apple really wants this "Pro" concept to exist for iPad Pro, like someone who uses it as their daily work surface. And maybe some people exist like that (artists? architects?) but most of the time when I see an iPad in a "pro" environment (like a pilot using it for nav, or a nurse using it for notes) they're using an old 2018 "regular" iPad. |
Ding ding ding ding ding! The iPad Pro is useful primarily for those people. Or at least it was. The original selling point of the Pro was that it had[0] the Apple Pencil and a larger screen to draw on. The 2021 upgrade gave the option to buy a tablet with 16GB of RAM, which you need for Procreate as that has very strict layer limits. If you look at the cost of dedicated drawing tablets with screens in them, dropping a grand on an iPad Pro and Pencil is surprisingly competitive.
As for every other use case... the fact that all these apps have iPad versions now is great, for people with cheaper tablets. The iPad Air comes in 13" now and that'll satisfy all but the most demanding Procreate users anyway, for about the same cost as the Pro had back in 2016 or so. So I dunno. Maybe someone at Apple's iPad division just figured they need a halo product? Or maybe they want to compete with the Microsoft Surface without having to offer the flexibility (and corresponding jank) of a real computer? I dunno.
[0] sold separately, which is one of my biggest pet peeves with tablets