| I found this from the Business Insider article: > Facebook daily active users estimate: 2.11 billion > Facebook monthly active users estimate: 3.08 billion > Average Family service users per day estimate: 3.16 billion > Average Family service users per month estimate: 3.97 billion If I'm parsing this correctly, they have around 3.16 billion DAU across all services. That's an insane number of people. Which really makes me wonder why their social media platforms suck so much. I recently re-opened Facebook and it was a desert wasteland with a handful of people I knew years ago sharing memes. Instagram has a few more users than Facebook, but aside from catching the occasional story update from a couple people, I mostly use it to follow artist accounts. And nobody that I know is participating on Threads at all. It seems really difficult to find anything interesting on their platforms. On Facebook I looked up groups for some of my interests, and they're either completely dead or being kept alive by occasional posts of creators sharing their latest releases. So what are these 3 billion people even doing on Meta's platforms? |
Total available attention is finite. Yet content keeps exploding. There is only one conclusion.