[gu746]

There is a book called Sub Prime Attention Crisis which claims all these metrics are bogus. Written by an Ex Googler.

Total available attention is finite. Yet content keeps exploding. There is only one conclusion.

[epolanski]

Interesting, but then, how can it fool advertisers?

[hi-v-rocknroll]

The GP comment sounds like a conspiracy theory because advertisers really care about getting their money's worth for actual, genuine impressions and click-throughs. Otherwise, it would be massive fraud.