[rescbr]

I have a couple of strawberry pots by the window in my apartment. The flavor is way better than anything store bought. It's the same thing with picking and eating blueberries straight out of the bush, or from some roadside stall.

Something to do with the commercial varieties being selected for transport and size/color rather than flavor. Also I believe the commercial fruits are picked as soon as they seem ripe, while I can wait longer for them to get sweeter and I don't have to care about transportation spoiling the fruit.

[bigstrat2003]

The transportation thing is what I've heard as well. Basically, the fruits are picked before they fully ripen so they don't get damaged in transport. For that reason you'll see chefs (e.g. J Kenji Lopez-Alt) recommend that you use canned tomatoes rather than fresh when you can. Tomatoes destined for canning are chosen for flavor and not beauty, and are picked when fully ripe. So you will generally get superior flavor from canned tomatoes.