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by Festro 792 days ago
Seems like a quick way to get domains blacklisted by email servers.
1 comments

Since each email looks handwritten instead the same "Hi {first name} I see you're {title} at {company}" email campaigns, the reply rate is actually as high as 20% instead of the usual <1%. Still sitting on 100% inbox reputation at the moment.

Warming up your inbox (we use Warmbox) makes a huge difference.

Getting your DMARC and SPF records setup also makes a huge difference with the new requirements from Google and Outlook, as well as not including attachments or ads.

Okay, great response!

Very skeptical of things like this generally but that does make me appreciate the concept a lot more. The issue with glorified spamming, the pain point I care about as a sender (specifically in marketing) is the low open and response rate. Not just for deliverability > spam punishments, but for the recipient's experience.

That's the USP I care about the most - am I annoying anyone? If not, then yes I'd be interested in the laundry list of features I'd expect as a given from such a tool - ease of use, integrations, value. To be fair I'm not even interested in volume, email marketing has been adjusting to quality over quantity since GDPR/CCPA.

The feedback from your site would revolve around that for me - focus on those pain points of mass emailers, not the raw specs of your product. Even the name 'Hyperscale' is a red flag for me.

'Verified business contact details instead of personal Gmail or Hotmail' that's a great USP too.

All really helpful points. Sincerely appreciate the candid feedback!