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by bobbytang
792 days ago
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Since each email looks handwritten instead the same "Hi {first name} I see you're {title} at {company}" email campaigns, the reply rate is actually as high as 20% instead of the usual <1%. Still sitting on 100% inbox reputation at the moment. Warming up your inbox (we use Warmbox) makes a huge difference. Getting your DMARC and SPF records setup also makes a huge difference with the new requirements from Google and Outlook, as well as not including attachments or ads. |
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Very skeptical of things like this generally but that does make me appreciate the concept a lot more. The issue with glorified spamming, the pain point I care about as a sender (specifically in marketing) is the low open and response rate. Not just for deliverability > spam punishments, but for the recipient's experience.
That's the USP I care about the most - am I annoying anyone? If not, then yes I'd be interested in the laundry list of features I'd expect as a given from such a tool - ease of use, integrations, value. To be fair I'm not even interested in volume, email marketing has been adjusting to quality over quantity since GDPR/CCPA.
The feedback from your site would revolve around that for me - focus on those pain points of mass emailers, not the raw specs of your product. Even the name 'Hyperscale' is a red flag for me.
'Verified business contact details instead of personal Gmail or Hotmail' that's a great USP too.