Probably why I used the word "most" here. Residuals matter, even to the manufacturer.
If residuals plummet too much, their lease accounting can go red too. Lease rates have to account for a future predicted value of the vehicle, and manufacturers strangely like making money on leases.
Also, the huge depreciation on a Maserati isn't a surprise, most of the time. A mass produced vehicle selling in the hundreds of thousands annually seeing double digit list price shifts at random did come as a surprise, and has put car dealers underwater on Tesla inventory before.
If residuals plummet too much, their lease accounting can go red too. Lease rates have to account for a future predicted value of the vehicle, and manufacturers strangely like making money on leases.
Also, the huge depreciation on a Maserati isn't a surprise, most of the time. A mass produced vehicle selling in the hundreds of thousands annually seeing double digit list price shifts at random did come as a surprise, and has put car dealers underwater on Tesla inventory before.