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by giobox 808 days ago
Probably why I used the word "most" here. Residuals matter, even to the manufacturer.

If residuals plummet too much, their lease accounting can go red too. Lease rates have to account for a future predicted value of the vehicle, and manufacturers strangely like making money on leases.

Also, the huge depreciation on a Maserati isn't a surprise, most of the time. A mass produced vehicle selling in the hundreds of thousands annually seeing double digit list price shifts at random did come as a surprise, and has put car dealers underwater on Tesla inventory before.

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Would an example of putting in effort to maintain residuals be providing software updates and infotainment system hardware upgrades to owners?

Because those are two things that Tesla is doing that nobody else is doing at all or very well.

https://www.tesla.com/support/infotainment