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Price discrimination in the form of scholarships and the "show us exactly how much money is in your wallet" scam they call "need-based-aid" allowing universities have essentially perfect price discrimination and to gobble up the entire consumer surplus is definitely a big part of it. Imagine any other service where they demanded your bank statements before they told you what they would charge you, and the impact that would have on sticker price. |
If I donated $20k to a university, I'd get to write that off as a charitable contribution in my taxes. If I pay full tuition and 1/3 of that goes to a student needing aid, I get no deduction.