[TheChaplain]

IMHO that likely because our culture changed long ago and loyalty in general is worth less and even considered stupid when there are options.

Naturally this reflects onto businesses, which of course are made and run by people. Loyalty to employees and vice versa is gone in favour of getting the better deal.

[Broussebar]

> IMHO that likely because our culture changed long ago and loyalty in general is worth less and even considered stupid when there are options.

I disagree, loyalty in friendship or with your family is not worth less. Being loyal to human being is not stupid, for me it's being loyal to a company or a brand that is.

When being loyal to your close ones, you create trust and for me this is critical of my hapiness.

I don't get anything from being loyal to a company.

edit: typo