[Broussebar]

> IMHO that likely because our culture changed long ago and loyalty in general is worth less and even considered stupid when there are options.

I disagree, loyalty in friendship or with your family is not worth less. Being loyal to human being is not stupid, for me it's being loyal to a company or a brand that is.

When being loyal to your close ones, you create trust and for me this is critical of my hapiness.

I don't get anything from being loyal to a company.

edit: typo