Intel GPUs got quite a bit of penetration in the SE Asian market, and Intel is close to releasing a new generation. In addition, Intel's allowing for GPU virtualization without additional license fees (unlike Nvidia and GRID licenses), allowing hosting operators to carve up these cards. I have a feeling we're going to see a lot more Intel offerings available.
I'm optimistic Intel will get the software right in due course. Last I looked, it wasn't all there yet, but it was on the right track.
Right now, I have a nice NVidia card, but if things stay on track, I think it's very likely my next GPU might be Intel. Open-source, not to mention better value.
But even if Intel have stable optimized drivers and ML support, it'd still need to be supported by PyTorch/etc for most developers to want to use it. People want to write at high level, not at CUDA-type level.
I just tried googling for Intel's PyTorch, and it's clear as mud as to exactly what's run on the GPU and what is not. I assume they'd be bragging about it if this ran everything on their GPU the same as it would on NVDIA, so I'm guessing it just accelerates some operations.