[btown]

From what I'm reading above, the pitch is more "I can keep using my existing systems, but use this tool as a layer on top to help me with my data entry and anomaly detection, and our clients/external parties don't need to know that we have these superpowers."

It's a great way to break into a market, but there's also less lock-in and forced virality relative to a system that you encourage suppliers/partners/counterparties to use. Which can be compensated for by word of mouth and ease of onboarding! But this can be a double-edged sword, particularly when investors are evaluating whether you're (planning to be) necessary or expendable to the industry.

[KyleManuel]

Yes this is our approach. We noticed that all our customers spend a significant amount of resources getting their tech infrastructure configured. We want to "supercharge" their existing solutions, not rip and replace.

[simonCGN]

So it is not a fully fledged TMS such as Cargowise from Wisetech, correct?

[KyleManuel]

Today, and for the next few years, we don't anticipate competing directly with Cargowise. We see ourselves as an application that lives on top of Cargowise / CTRMs, etc. That allows a holistic view of operations from a single place.