[Projectiboga]

ABC, always be closing. But the key is to give the potential customer a break if it doesn't look like a good fit. You have to quickly determine if you can help them and if they can help you. Grinding with a bad target is a waste of time. You have to zero in on valid possibilities. Part of the initial pitch is to see if or with whom they can get a sale approved. Elevator pitch, you have to make a initial pitch quicky.

[brudgers]

I don’t disagree that recognizing misalignments is important.

But it also helps to slowly determine how you can help potential customers because B2B relationships are long term. Helping someone might be recommending a competing product that fits. That establishes trust and the future will be unlike the present. People change jobs. Needs change. Your capabilities change.

Who knows you is the most important thing in sales.