[jvanderwal]

With a click-through rate of about 0.051% on Facebook ads [1], I'm not too surprised by this. They also made some changes over the past month to their ad payments, in particular removing the option to manually set your CPM (which is the only option to pay to promote your fan page - it's CPC for an external site). So put together a poor CTR and losing some control over how much you're spending, and this is what happens.

[1] http://www.kikabink.com/news/facebook-ad-click-through-rates...

[ry0ohki]

Comparing click-through rate on a passive site like Facebook (I'm there to socialize and I might happen to see something interesting ad-wise) to an active site Google (I'm there to find a product) seems like a bad comparison. It seems like Facebook ad engagement should be measured my metrics closer to billboards.

[mpeg]

Hey,

That's not true, you can do either CPC or CPM for any kind of facebook ad; what they did do is replace the CPM functionality (which btw, is still available if you use a third party ad tool with facebook) with an "optimized CPM" which auto-bids for you according to what results you want to get.

You can still set a manual max bid though :)

[jvanderwal]

Thanks, I'll have to look into the third-party tool option. Mostly I've been running ads with external links and it would only let me do CPC, but I did do it all thru fb's dashboard.

[kposehn]

0.051% is actually pretty good. Don't compare with Facebook, compare with other DSP and ad networks for banners - FB and Google are complete opposites.