[mpeg]

Hey,

That's not true, you can do either CPC or CPM for any kind of facebook ad; what they did do is replace the CPM functionality (which btw, is still available if you use a third party ad tool with facebook) with an "optimized CPM" which auto-bids for you according to what results you want to get.

You can still set a manual max bid though :)

[jvanderwal]

Thanks, I'll have to look into the third-party tool option. Mostly I've been running ads with external links and it would only let me do CPC, but I did do it all thru fb's dashboard.