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by resource_waste 818 days ago
You just wonder what the would would be like without Marketing.

Imagine we only had facts/specs of equipment in advertising, and all these people maliciously using your own psychology against you, had productive jobs where they contribute more resources/services to the world.

Steam is one of the good companies, but when I see this much effort go into marketing, it just makes me think of waste. There is poverty, environmental degradation, cancer... but hey: Look cool video to convince me to buy something.

3 comments

I understand the feeling, but I think it is ultimately not marketings fault.

It is much more likely that the type of leadership that splurges on marketing would, if forced to put the money somewhere else, direct it to something else that directly serves their own personal needs. So if C-suit can't boost their personal brand by ordering expensive marketing, they'll more likely to spend on ostentatious offices or expensive company cars rather that headcount in in-house testing departments or getting technical writers to work on documentation.

I feel like you're being way too cynical. You're complaining about advertising for a gaming product, which also isn't exactly something that one needs to survive. In your world where everything is only done because it is productive, gaming itself wouldn't exist.
Not to mention the waste of resources, manufacturing a bunch of computers to be used for a short period of time to create an ad to sell the same computer, before being relegated to the corner of an office to gather dust.
I quite liked this line from the article:

> We figured we would need about 100 Steam Decks to pull this off. And as luck would have it, we had that many old OLED prototypes laying around the office.