[SiempreViernes]

I understand the feeling, but I think it is ultimately not marketings fault.

It is much more likely that the type of leadership that splurges on marketing would, if forced to put the money somewhere else, direct it to something else that directly serves their own personal needs. So if C-suit can't boost their personal brand by ordering expensive marketing, they'll more likely to spend on ostentatious offices or expensive company cars rather that headcount in in-house testing departments or getting technical writers to work on documentation.