[xibbie]

This is neither obvious nor accurate.

Apple's advertising business is estimated to be closing in on $10Bn yearly, while their browser pre-load deal with Google brings them in even more than that, and data-sharing agreements are assumed to be part of the deal.

The fallacy that Apple can be trusted with your data because it makes more money elsewhere is incredibly naive and unilateral.

[theshrike79]

Just to put this in perspective, Apple's yearly revenue is closing around 400B. 10B is in the "other" category in the revenue chart.

The ads are still only in the App store, where you need to specifically go and look for... apps. And you'll get ads for... apps.

You're not getting personalised ads for incontinence products because Apple doesn't know nor care that you have frequently visited a doctor specialising in said issues. Your phone does and Siri will suggest you the exact place as a destination if you start up maps in your CarPlay view.

Google and FB _will_ serve you said ads and with eery accuracy and speed. (I've visited a niche product store on my desktop browser, opened Instagram 5 minutes later and received ads for that exact niche)

[esskay]

> data-sharing agreements are assumed to be part of the deal

You're making a massive assumption there. Unless you can back that up it is what it is - fud.

You'll be fully aware that as part of Google's anti-trust case Apple was only willing to enter into data sharing with Google if they provided data to Apple, which they refused to do.

So again, we're still in a position of the only place Apple is focused on ads is the app store, so I'll ask again. What data are they collecting about you, and who is it being sold to?