[esskay]

> data-sharing agreements are assumed to be part of the deal

You're making a massive assumption there. Unless you can back that up it is what it is - fud.

You'll be fully aware that as part of Google's anti-trust case Apple was only willing to enter into data sharing with Google if they provided data to Apple, which they refused to do.

So again, we're still in a position of the only place Apple is focused on ads is the app store, so I'll ask again. What data are they collecting about you, and who is it being sold to?