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by codingdave 836 days ago
No, it sounds like you've got an SEO firm just churning you through their machine. I'd stop using them immediately, and do the basics yourself - Write good content, with valid HTML and decent metadata.

Then spend that 6000 on your PR and marketing. After all, if we are talking about medical procedures, you want a focused target audience hitting your site, not internet randos, so generic SEO is simply not the correct tool to get your your desired audience.
1 comments
qax 836 days ago
Yeah, we’re new to this, so probably weren’t smart enough to work with the agency effectively.

Even though we’re providing a specific medical procedure, it’s for a common condition. And our doctors want us to build awareness about the procedure since we ultimately want to go nationwide (even global).

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codingdave 836 days ago
One thing to think about is whether or not your marketing should even be digital. There is a lot of noise online, and a lot of traffic that would never be a qualified lead anyway.

I've seen just as much success in my career with radio as I have with anything online - but it all depends on who gets this common condition - radio works better for older audiences, but if your condition impacts youth as much as older folks, maybe that is the wrong answer.

The bigger point is that your procedure is not an online thing (presumably), so even if the web site is one way you want to share information, that doesn't turn your business into a digital business. Put a reasonable amount of effort and resources into the web site to share info, but don't go overboard.

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qax 836 days ago
Guess it’s just easier to do digital marketing, but we should definitely consider it.
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