[codingdave]

One thing to think about is whether or not your marketing should even be digital. There is a lot of noise online, and a lot of traffic that would never be a qualified lead anyway.

I've seen just as much success in my career with radio as I have with anything online - but it all depends on who gets this common condition - radio works better for older audiences, but if your condition impacts youth as much as older folks, maybe that is the wrong answer.

The bigger point is that your procedure is not an online thing (presumably), so even if the web site is one way you want to share information, that doesn't turn your business into a digital business. Put a reasonable amount of effort and resources into the web site to share info, but don't go overboard.

[qax]

Guess it’s just easier to do digital marketing, but we should definitely consider it.