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by pixelbyindex
832 days ago
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> Companies are like machines whose sole purpose is to make a profit. I think I understand that you mean to say "Corporations", whose governing body is made up of board members and executives. In that sense, there certainly seems to be a strong correlation. In my case, however, I started a game company this year, and my goals are not profit driven. I haven't sat down to write things out but I probably should. Loosely, my company's two main goals: - To make fun/mindblowing/entertaining pieces of Art. This is done by working on the gaming dreams that myself and my employees have. - To give my employees a future where they care about the company as much as I do, feel financially well compensated and satisfied in their career, and have support for their aspirations and ideas. |
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It's perfectly fine if making a lot of money is not the most important thing to you personally. However, your company will obviously have to at least be at least breaking even in order to continue to exist so that it/you can do the things that you do care about.
From that viewpoint, profitability (defined as 'at least breaking even', as opposed to 'maximizing $$') is still the most important thing because the very existence of the company depends on it.