[usefulcat]

I agree, 'corporations' is definitely a better fit for the argument I'm trying to make.

It's perfectly fine if making a lot of money is not the most important thing to you personally. However, your company will obviously have to at least be at least breaking even in order to continue to exist so that it/you can do the things that you do care about.

From that viewpoint, profitability (defined as 'at least breaking even', as opposed to 'maximizing $$') is still the most important thing because the very existence of the company depends on it.